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Mumbai, 18 November 2019 – PETRONAS today unveiled a three-part webfilm titled Land of Light Bulbs that paid tribute to India’s spirit of ingenuity as part of its long-term branding campaign in the country.
The webfilm debuted at PETRONAS’ annual reception for partners and customers held here and in New Delhi. It is a collaborative effort directed by India’s Rajesh Mapuskar, well-known as the associate director of the popular Hindi blockbuster 3 Idiots, and Rajay Singh, a renowned advertisement director from Malaysia.
Chairman of PETRONAS Energy (India) Private Limited Rizan Ismail said: “Land of Light Bulbs is a reflection of the meaningful partnerships PETRONAS has cultivated in India over the years, built upon the essence of trust, collaboration and friendship.
“The film celebrates our mutual passion for progress towards achieving enriching solutions. It resonates with our brand and our aspiration to grow with India as the partner of choice,” he added.
The webfilm series is divided into three, 20-minute episodes and brings viewers on a roller coaster journey of friendship and obstacles. The story centres on Aman, an organ donor, who grapples with impending death and makes an effort to give meaning to his remaining days by travelling across India to meet the child recipient of his gift of sight.
Along the journey, he meets three unique individuals – Shiv, Asha and Javed, who give him the strength in various ingenious ways, to complete his journey, exemplifying the ingenuity and resourcefulness in finding solutions to life challenges.
As the unlikely friendship blossoms among the four of them, Amar realises that it is not the destination that matters, but rather how they come together to enrich the lives of others.
PETRONAS is a pioneer of festive webfilms in Malaysia, and the Company is renowned for its heartfelt and meaningful festival advertisements. Land of Light Bulbs is PETRONAS’ first effort in a movie-length production and collaboration with Indian filmmakers and actors.
The webfilm series can be viewed on PETRONAS’ official YouTube channel and Facebook page throughout the month, starting from 18 November 2019.
Issued by
Media Engagement
Group Strategic Communications
PETRONAS
